Perception's PaletteRank
TM
technology translates words into color palettes, offering data-driven insights to help make choosing colors easier.
More than a palette building tool
Perception stands apart from other color palette tools because of its unique, patent-pending AI model that focuses on color as a visual language. Developed by leading AI researchers, our generative AI analyzes text and uses algorithms that leverage color psychology research to generate palettes. Unlike other platforms that rely on subjective crowd-sourcing, Perception offers an objective basis for making important, data-informed color choices. It allows designers to combine their creative skills and knowledge with AI's precision, promoting a partnership between human insight and technology.
"Unlike other platforms that rely on subjective crowd-sourcing, Perception offers an objective basis for making important, data-informed color choices."
How it works
Our model works by combining color theory with academic research into diverse color palettes and their meaning to determine the relationship between colors and words. It finds trends in how colors and their combinations are associated with certain emotions or ideas, turning abstract words into a visual color language. Built to enhance the creative process with a solid foundation of data and research, Perception enables designers to make informed color choices that resonate with their audience.
